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Susanna Reardon, P.Eng.
Susanna Reardon, P.Eng. was born in Vancouver BC and attended Electrical Engineering at UBC. She has twenty-five year experience covering many aspects of radio engineering and the business behind radio engineering. She has held senior management and technical positions in Rogers Cable TV, Telus, Alcatel-Lucent and Turin Networks, a optical networking start-up, before hanging her shingle out with Karl in 2008.
Susanna loves to cook and boat. She is married to Karl with two lovely daughters.
- » Technologies: Microwave wireless communication - point-to-point and point-to-multi-point, telecommunications networks and systems (voice, VoIP, data, analog and digital video, optical fibre, SONET/SDH), outside plant (aerial and underground systems, cable, conduit, rights of way), network architecture, circuit switching, access systems (xDSL, wireless, hybrid fiber coax, fiber optics), Safety Code 6.
- » Core Competencies: Due diligence, strategic planning, sales, marketing and business strategies, business analysis, feasibility assessments, needs analysis, system design and engineering, microwave radio system licensing, vendor and product selection, implementation planning, project management, technical standards, network asset evaluation, operations planning, services definition and pricing
- » Industries: Cable TV, Telecom service providers, Internet Service Providers, wireless service providers, power utilities, emergency communication services providers, municipalities, transportation authorities, oil and gas, First Nations, Financial Institutions, Universities.
Bachelor of Applied Science in Electrical Engineering
The University of British Columbia, 1986.
Registered as a Professional Engineer in the following Associations:
- » Association of Professional Engineers and Geoscientists of British Columbia (APEGBC)
Planetworks Consulting Corp. and Radiowize Consulting LTD
Dec 2008 - Present
Consulting. Work is wide ranging and depending on the contract, involves market advice, feasibility studies, technical advice, system design, licensing, and Safety Code 6 advice for microwave radio, fiber optics, cellular and mobile radio. A partial client list includes: Novus Entertainment, E-Comm911, Simon Fraser University, BC hydro, Rogers, Telus, Wind, Alcatel Lucent, Antenna Management.
Regional Vice President Sales - Canada
Turin Networks Inc.
February 2007 - April 2008
Conducted all aspects of business to kick-start sales of Turin's optical networking products in Canada. This was wide-ranging and included assessing Turin product against different Canadian market verticals; developing and implementing sales and marketing strategies; developing sales channels; developing services partners, identifying product features needed for Canadian customers by specific opportunity, coordinating the start of a Canadian subsidiary and conducting typical sales activities such as calling on customers, working jointly to create business plans, maintaining quarterly account plans, preparing proposals, developing business plans, creating quotations, forecasting sales etc
Senior Account Director
Enterprise, Industrial First Nations, Government Customers in BC
Dec 1999 - January 2008
Conducted technical sales / business consulting services in support of Alcatel solutions for private networking and enterprise customers throughout BC and the Yukon. Identified opportunities, created sales plans and marketing models; pursued and closed business in new market verticals for Alcatel including utilities, transportation and education. Many firsts for Alcatel in Canada including the development of two optical networks for First Nations in Northern BC and an under-the-sea optical WAN network for the University of Victoria. A partial customer list included: BC hydro, Nisga'a Lisims Government, Spectra Energy, City of Vancouver, Northwestel, Navigata, E-Comm911, London Drugs
Director, Technical Services
Telus Entertainment Inc
August 1994 - November 1999
Technical planning, business case development , system licensing and systems implementation across many technologies to start a competitive digital video distribution company. Other duties included consulting on behalf of Telus to some of Telus' key partners such as GTE, Bell Canada, Northwestel, CANTV (Venezuala), Codetel (Dominican Republic) on their video distribution business businesses. Conducting technical due diligence on behalf of Telus for companies that Telus was interested in partnering with or acquiring. Many firsts for Telus including a 2GHz point-to-multipoint wireless trial for video and internet distribution, technical testimony as an expert in front of the CRTC at the New Media Hearing 1998
Rogers Cable TV - Surrey
January 1988 - April 1994
Managed all aspects of an engineering department with 35 full time Union and non-Union employees and some 80-100 Unionized contractors in two Collectives to support projects for a $20 million annual capital budget and a $2 million expense budget and an outside plant of 3500 route km of coaxial cable and fiber optics. The department designed and constructed HFC (Hybrid Fiber Coax) outside plant, headend and signal acquisition systems, broadband microwave systems, pre-wired multiple dwelling complexes, rewired existing multiple dwelling complexes and replaced subscriber drops under my supervision. As the resident professional engineer, in addition to management activities, personally designed and implemented complex broadband microwave systems, VHF radio systems, alive-eye microwave system, optical and microwave studio links, satellite receive systems and the very first fiber-to-the-feeder system in North America.
Susanna worked at HN Telecom, a telecommunications consulting firm for two years as a junior engineer and completed many projects for STL, subscriber radio, microwave systems, VHF radio systems and satellite systems.